87.

Etoile

London Shopping

41 Cross street
London
N1 2BB
[MAP]

In an area that reaches Bugaboo buggie gridlock on Saturday mornings, it was never going to be long before someone opened an upmarket kids clothing store. That person was former Yohji Yamamoto employee Laetitia Lefebvre, whose boutique Etoile is painfully chic and surprisingly serene. With its tasteful selection of kids’ clothing by bougie brands including Bonton, April Showers, Bobo Choses, and Apolline å Paris, Etoile makes a really good place to pick up a gift for a particularly ‘discerning’ new parent.